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Quick Facts

What this really means is, it’s hot and humid all year long. It rains on us a lot too! So always be prepared for that.

Kota Kinabalu Map

Destination Management Companies

Contact Person
Aimemoda Tours & Travel Sdn Bhd
Mr. Wei Gang
General Manager
Ms.Wong Heng Ngik
Accont Executive
Amazing Borneo Tours & Events Sdn Bhd
+6088 448 409
Borneo Excursions
+60 16 832 2940
Ms. Pauline Chin
Marketing Manager
Borneo Trails Tours & Travels Sdn Bhd
+60 11 315 30760
Ms. Bernadette Jiliu
Sales & Marketing Manager
Destination Asia Destination Management Sdn Bhd
+60 12 482 8031
Ms. Anna Marie
Area Director
Discovery Tours (Sabah) Sdn Bhd
+60 16 683 37388
Ms. Donna Koh
Branch Manager
First Tour KK Sdn Bhd
+60 14 900 6545
Mr.Park Young Sik
014 – 9006545
HTC Travel Services (M) Sdn Bhd
+60 16 826 1591
Mr. Kenny Liew
Land Star Sdn Bhd
+60 16 833 9041
Mr. Choi Woo Young

Tour Coordinator
Mizume Tours & Travel Sdn Bhd
+60 12 838 6412
Mr. Christopher Chow
MTL Holidays Sdn Bhd
+60 14 373 1274
Mr. Park Dong Hyoun
Managing Director
014 – 3731274

Ms.Michelle Chong
Operator Service manager
016 8458050
Perfect Vacation Sdn Bhd
+60 16 832 8838
Ms. Veronica Chin

Support Services - List of Vendors

Contact Person
Boon Creative Productions
Clarice Boon
+6 017 820 0908
Roland Sergio
+6 019 812 8800
Event Finders
+6013-513 1105
Instant Exhibition (Sabah) Sdn Bhd
+6 088-438119
Sounds Tech Production
+6088-710 320 (Direct),
+6088-720 320
Sri Pelancongan Sabah Sdn Bhd
Teguh Everest Sdn Bhd
The Big G
+6088 395 658
YHP Event


Travel Tips

Equatorial/Tropical—the climate is generally hot and sunny all year round; visitors need to wear comfortable clothing to avoid heatstroke. We also have scattered unpredictable rains, therefore, it’s advisable to always bring an umbrella in case it rains.


Getting Around

Kota Kinabalu International Airport (KKIA) is the second busiest airport in Malaysia with 98% of visitor arrivals into Sabah is by air. As the capital of Sabah, Kota Kinabalu (KK) is the main entry point to Sabah, and several budget airlines have selected KK as one of their destinations. Most of the major towns in Sabah (Sandakan, Lahad Datu, Tawau) have airports for domestic flights.

Market & Research

Sabah Tourism Statistics

Sabah Tourism Arrivals

January - March 2022

International Arrivals


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Domestic Arrivals


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Statistic Archives

Year Visitor Arrivals
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Visitor Arrivals 2021
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Visitor Arrivals 2020
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Visitor Arrivals 2019
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Visitor Arrivals 2018
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Visitor Arrivals 2017
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Visitor Arrivals 2016
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Visitor Arrivals 2015
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Visitor Arrivals 2014
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Visitor Arrivals 2013
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Visitor Arrivals 2002 – 2012
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Demographic Profiles

January - December 2019

Age Group
Purpose of Visit
Travel Arrangement

Compiled by Research Division for Sabah Tourism Board / January - December 2019 (4th Quarter 2019)


  • Only Direct Arrivals by Air into Kota Kinabalu International Airport (KKIA) were taken into account.
  • The above data is based on International Visitors Profile Survey 2019.
  • Sample size: 4,967

15 things you probably didn’t know you could do in Sabah

1. Go on the Coral Flyer – the longest island to island zipline in the world and allows you to zipline 250 metres from Gaya to Sapi.

2. See the largest flower in the world (the Rafflesia) AND the tallest tropical tree (the 294-foot Yellow Meranti (Shorea faguetina).

3. Walk underwater – be an aquanaut for a day and experience Seawalking at Sapi island.

4. Visit the only oceanic island in Malaysia – Sipadan, ranked one of the top diving destinations in the world.

5. Walk in rainforests older than the Amazon!

6. Learn more than 100 local dialects

7. Climb the highest point in Malaysia, Mount Kinabalu (4095.2 metres).

8. Meet the Proboscis Monkey, endemic to Borneo.

9. Visit the tamu – traditional open air markets. A contemporary version would be the Gaya Street Fair in the city centre every Sunday. For an authentic traditional experience, head to the outskirts where you can find a wide variety of fresh produce, kitchenware and livestock.

10. Visit one of the five upside down structures in the world (3 in Europe and 1 in Japan), Rumah Terbalik Tamparuli.

11. Volunteer! Play a part in Borneo’s wildlife conservation efforts, be it with for the Bornean Sun Bears or Orang Utan.

12. Walk from one island to another – On the east coast, visitors of Pulau Mataking Besar can walk over to Pulau Mataking Kecil via a sandstrip that appears when the tide is low. Just make sure you head back before the tide rises again!

13. Watch a buffalo-race – Check out this traditional sport during the Tamu Besar Kota Belud (the largest traditional open-air market celebration) in the month of October/November.

14. Ride the oldest running steam train in Borneo – Revisit the colonial era aboard the North Borneo Railway that takes you on a nostalgic ride across paddy fields and village homes on stilts (northborneorailway.com.my ) (omit – replace with RDC)

15. Go for a mud bath on Pulau Tiga – also home to plenty of sea snakes and the location for the first season of reality TV series ‘Survivor’

Top 5 things to do on a 3D2N trip to Sabah

A favourite getaway for a long weekend is Kinabalu Park and its surrounding attractions. Malaysia’s first UNESCO World Heritage site, Kinabalu Park is a paradise for nature and adventure lovers. Hike along the many trails found within the park or visit the nearby Poring Hot Springs for a canopy walk and a dip in a natural hot spring. Further down is the Desa Cattle Dairy Farm (their ice-creams a must-try!). History buffs should take the time to visit the Kundasang War Memorial and, if you have time to spare, how about teeing off at Mount Kinabalu Golf Club? If scaling Mount Kinabalu is your main agenda, dedicate your trip solely for this – climbers have to spend a night midway up the mountain at the Panalaban Base Camp before continuing the ascent to the peak at the break of dawn.

The north beckons! A leisurely 3-hour drive from KK city is the district of Kudat. The main attraction is none other than the northern-most tip of Borneo, Tanjung Simpang Mengayau (popularly referred to as Tip of Borneo). But these days, travelers head here for the breathtaking beaches, far from the madding crowd. Be it Kelambu, Kalampunian or Bak Bak Beach, you’ll fall in love with the sparkling waters and powder-soft sand instantly. Kudat is also known for its ideal surfing waves so bring a board! Along the way, visit other attractions including the Bavanggazo Longhouse, Gombizau Honey Bee Farm and the gong-making village of Sumangkap.

Kota Kinabalu promises a paradise for the adventurous palate, so why not dedicate a short trip on all things delicious? Step one: Arrive with an empty stomach. Step 2: Find food! Start with coffee shop favourites within the city centre – a bowl of laksa at Kedai Kopi Yee Fung, bak kut teh along Gaya Street, wok-fried favourites at Ang’s Hotel and perk up with kopi-O (black coffee) and satay at KK’s oldest coffee shop, Kedai Kopi Yuit Cheong. It goes without saying that you’ll be spoilt for choice when it comes to seafood in Sabah – favourites in town include Welcome Seafood in Asia City and the sprawling Seri Selera Kampung Air. Want some authentic traditional food? Visit D’Place Kinabalu at Plaza Shell in the heart of the city for a good selection of ethnic fare.

A long weekend is perfect for exploring the East Coast jewel that is Sandakan. Known as a hotspot for wildlife and conservation, Sandakan offers a peek of otherwise elusive creatures, great and small. Learn more about the Bornean Sun Bear and efforts in protecting these beautiful mammals at the Borneo Sun Bear Conservation Centre. Right next door is the renowned Sepilok Orang Utan Rehabilitation Centre. Also within the Kabili-Sepilok Forest Reserve is the Rainforest Discovery Centre (RDC) – a sanctuary for bird-watchers and nature lovers. The main attraction is the canopy walkway, where visitors can literally walk among the trees 25 metres off the ground. But if you truly want to immerse yourself in the natural habitat of Borneo’s wildlife, set aside your 3D2N itinerary for Kinabatangan and Sukau where you can stay along any of the many lodges along the river and go on a guided tour on a safari river cruise. It’s also a great way to support sustainable community-led tourism initiatives.

Less than an hour’s drive from Kota Kinabalu is the picturesque districts of Kiulu and Tamparuli. Start your visit by battling the rapids at Kiulu River – but fret not, Kiulu river is rated Grade I-II making it ideal for white water rafting beginners. If adventure is more your style, Zipborneo (www.zipborneo.com) offers an array of activities for the thrill-seeker in Kiulu: ziplining, abseiling and high ropes to name a few. Set up camp by the river and spend the afternoon dipping in the cool water. If you happen to be visiting on a Wednesday, head over to Tamparuli town and check out the weekly tamu or traditional open air market. Along the way, visit the famous hanging bridge of Tamparuli for a photo op. For more of the weird and wonderful, Tamparuli is where you’ll find one of the five upside down structures in the world, the Tamparuli Upside Down House and just around the corner is the Chanteek Borneo  Gallery – an indigenous costume museum.

Click the button below to view more things to do in Sabah

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