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Welcome to the Business Events website of

Sabah, Malaysian Borneo

Your preferred Meetings & Incentive Destination

Meetings, Incentives, Conferences and Exhibitions

Due to its great combination of modern facilities and the preservation of many charming elements of the destination, visitors prefer Sabah as their MICE venue. Enchanting Sabah has a lot to offer, including its immersion in culture and adventure, in addition to being frequently highlighted for its nature and wildlife.

Sabah’s growing popularity as an incentive and meeting destination is primarily due to its people and geographic location. Here, more than 30 different ethnic groups coexist peacefully, revealing a peek at a unique cultural tapestry. Sabahans, who are renowned for their charming hospitality, further enhance an unforgettable incentive and meeting experience.

Sabah is known for its virgin rainforest, stunning islands and world-class conservation and wildlife sanctuaries. Sabah’s rich natural heritage is guarded and managed in a number of parks and protected areas throughout the state.

Sabah Tourism Board though not a convention bureau, endeavors to support related MICE or Business Events in Sabah.

Sabah's Blues

Dubbed as having among the top 8 Sunsets in the world, visitors flock the Tanjung Aru Beach to witness this beautiful sight. There are also many beach resorts to choose from as well all along the West Coast up to the Tip of Borneo, Kudat. Islands are also spread from coast to coast. Imagine getting to a cluster of islands just 15 minutes away from the city centre? That would be the Tunku Abdul Rahman Parks which also houses Borneo’s longest Island to Island zipline. Stargazing has also become a well-sought activity.

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Sabah's Culture

While it is known that Sabah has more than 30 ethnic groups, the culture and traditional practices are more prevalent especially in the rural areas or households making Homestay programmes and Community Based Tourism great avenues for cultural immersion. Cultural Villages makes a good representation of the local ethnic groups. Among them are the Mari Mari Cultural Village, Linangkit Cultural Village, Walai Tobilung and Monsopiad Cultural Village. Longhouses can be found in Kota Marudu, Kudat and Long Pasia which are now used for tourism.

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Sabah's Nature & Adventure

Mount Kinabalu is located in Malaysia’s first UNESCO World Heritage Site and in addition, is the world’s highest Via Ferrata and Asia’s first. Other unique hiking trails include Maragang Hill and Mount Trus Madi. Nature enthusiasts will appreciate the Sabah Agriculture Park or the Rainforest Discovery Centre and farmstays alike the Padas Farmstay or Sabah Tea Garden.

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Sabah's Wildlife

Conservation flagships include the Sepilok Orang Utan Rehabilitation Centre, Bornean Sun Bear Conservation Centre and Turtle Islands Park all located in Sandakan. The Kinabatangan Wildlife Sanctuary is a stretch along the Lower Kinabatangan river which is frequented for wildlife sightings. Other Rey locations include the Danum Valley Conservation Centre, Tabin Wildlife Reserve, Sabah’s Lost World the Maliau Basin, lmbak Canyon and Deramakot. Sabah also has several Important Birding Areas with 33 endemic species.

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Sabah's Seas

The Sipadan Island is a renown dive site among the diving community. But besides the Ligitan Reef are many other that have unique dive experiences which include muck diving. The Layang Layang island an interesting man-made atoll with 30-to-60-meter visibility year round. The area also seems to be a migratory lane for sea life such as the orcas and whale sharks.

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Sabah has 4 major airports: Kota KInabalu International Airport, Sandakan Airport, Tawau Airport and Lahad Datu Airport. Majority of the flights come through Kota KInabalu with several that have direct connections from Kuala Lumpur.

Sabah currently receives 40 weekly direct International flights, with South Korea having the highest frequencies. The other direct flights are from Singapore (14), Bandar Seri Begawan, Brunei Darussalam (4), Bangkok, Thailand (3), and Manila, Philippines (2). Sabah aims to improve access to the state by increasing the number of international flights from major foreign cities.

For domestic flights, there are currently more than 350 weekly services to Sabah. The direct routes are from Kuala Lumpur, Johor Bahru, Penang, Kota Bharu, Kuching, and Labuan.


Sabah has a good number of hotels with more than 150 rooms per hotel which ranges from International Chain Hotels; Shangri-La, Hyatt Hotels, Accor, Marriott, IHG Group, Hilton Hotels & Resorts, and several independent hotels. Most equipped with meeting facilities.

The Sabah International Convention Centre (SICC) which opened in 2020 is the largest waterfront purpose-built facility in East Malaysia. It spreads over 5 levels and can cater up to 5,000 delegates. The SICC is conveniently located within the Kota Kinabalu City Center.
Other offsite venues which are possible would be to utilize the beachfront, islands, the cultural villages and several other multipurpose halls.


Expertise ranging from PCOs, DMC, Food and Beverage Suppliers, Print Collaterals and Event Organizers are available in Sabah and we highly encourage groups to utilize these local companies to compliment your event.

Responsibility = Sustainable

An effort to promote responsible and sustainable tourism. In Sabah, besides the tourist, our local community can also benefit from being aware of responsible and sustainable tourism notions. We also want our visitors to enjoy this destination and gain a memorable experience and know that we realize that we are blessed with natural resources and that we are proud to have it preserved.


Besides injecting some fun into MICE event with interesting theme set ups, Corporate Social Responsibility (CSR) options vary from the underrated tree planting to day trips to visit the Sepilok Orang Utan Rehabilitation Centre and Bornean Sun Bear Conservation Centre in Sandakan, to engaging in some marine life activities such as coral planting. Some of these ideas may seem typical, however, pegged with relevant information, the experience becomes educational and worthwhile. We tend to inject localized ideas such as bazaar setups that would allow you to meet local crafters.

Getting Around

During the days of the event, delegates would not have issues with transportation which varies from taxis to e-hailing services since most of the venues are located within city / town premises. Access to pharmacies, clinics, 24-hour convenience stores is easy. Our malls, we do have to mention, services you until 10pm!

Sabah Tourism Board Value Added Support for International & Domestic Corporate Meeting & Incentive Group 2023

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Role of Sabah Tourism BE Division

  • To provide information and assistance for planners on all aspects of hosting and organising business events within Sabah.
  • To provide resources and support for events planners to hold business events in Sabah.
  • To assist organisations bid and win the right to host national and international events in Sabah.
  • To facilitate arrangements with industry partners, including coordinating site inspections and making special arrangements for technical visits.

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News and Events

Select Month
Park enthusiasts meet in Sabah
KOTA KINABALU, 7 April 2022: The 2nd Asia Parks Congress will convene in a hybrid format at the Sabah Convention Centre in Kota...
54 local tourism industry players received TSAM’s recognition
KOTA KINABALU: Sabah is ready to welcome international tourists when the country reopens its borders on April 1, with 54 local industry players...
Association Professional Deep Dive Brainstorming Session
Business Events Division of Sabah Tourism Board (STB) in collaboration with Mdm. Gracie Veronica Geikie, Director / Principle Consultant of...
Sabah Tourism Board reaches out to business event organisers
KOTA KINABALU (April 1): The Sabah Tourism Board has called on business event organisers to reach out for assistance in planning and...
RTK antigen test to cost no more than RM60 for KKIA’s international arrivals
KOTA KINABALU: The State Government has decided that the Rapid Test Kit (RTK) antigen test cost should not be more than RM60 for...
STB pays tribute to Sabah Tourist Guides
KOTA KINABALU: The Sabah tourism industry has come a long way in providing visitors with a safe, entertaining, and high-quality travel...
9th SOGCE 2022
9th Sabah Oil & Gas Conference & Exhibition (SOGCE) will focus on propelling and sustaining the oil and gas industry in Sabah that has still...
Easier entry for visitors to Malaysia
Malaysia has relaxed her entry procedures for boosted travellers and will soon do away with temperature checks when entering...

Arrange Excursions in Kota Kinabalu

Sabah Gifts

Destination Management Companies

Contact Person
Aimemoda Tours & Travel Sdn Bhd
Mr. Wei Gang
General Manager
Ms.Wong Heng Ngik
Accont Executive
Amazing Borneo Tours & Events Sdn Bhd
+6088 448 409
Borneo Excursions
+60 16 832 2940
Ms. Pauline Chin
Marketing Manager
Borneo Trails Tours & Travels Sdn Bhd
+60 11 315 30760
Ms. Bernadette Jiliu
Sales & Marketing Manager
Destination Asia Destination Management Sdn Bhd
+60 12 482 8031
Ms. Anna Marie
Area Director
Discovery Tours (Sabah) Sdn Bhd
+60 16 683 37388
Ms. Donna Koh
Branch Manager
First Tour KK Sdn Bhd
+60 14 900 6545
Mr.Park Young Sik
014 – 9006545
HTC Travel Services (M) Sdn Bhd
+60 16 826 1591
Mr. Kenny Liew
Land Star Sdn Bhd
+60 16 833 9041
Mr. Choi Woo Young

Tour Coordinator
Mizume Tours & Travel Sdn Bhd
+60 12 838 6412
Mr. Christopher Chow
MTL Holidays Sdn Bhd
+60 14 373 1274
Mr. Park Dong Hyoun
Managing Director
014 – 3731274

Ms.Michelle Chong
Operator Service manager
016 8458050
Perfect Vacation Sdn Bhd
+60 16 832 8838
Ms. Veronica Chin

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